NOW OPEN!
BOAT TOWN SOUTH

For 65 years—celebrating a major milestone in 2026—Boat Town has been woven into the fabric of Central Texas lake life, serving generations of boating families. In 2018, we expanded to Lake LBJ, and today we’re proud to welcome our third location in the New Braunfels area, just steps from Lake McQueeney.

While we’ve had the privilege of serving this community for many years, our new storefront allows us to be closer, more responsive, and more hands-on than ever before. With a full-scale service center, retail pro shop, and sales showroom, Boat Town is here to make every moment on the water easier, better, and more memorable.

To celebrate, we invite you to join us for our Official Grand Opening Event on Saturday, January 31st at 2:00 PM. This open-house–style happy hour will feature curated hors d’oeuvres, cocktails and spirits, the opportunity to meet our South Store team, the chance to tour of our new facility, and a champagne toast—raising a glass to a New Year, a New Store, and New Beginnings.

Please RSVP below by Saturday, January 24th, if you plan to join us!